Despite a modicum of autonomy having been devolved to Scotland, Wales
and (in times of peace) Northern Ireland, policy in the United Kingdom(1)
is still largely dictated by central Government at Westminster(2)
which, in turn, reflects the increasingly neo-liberal priorities of the
Blair administration. In May, 2004, Tessa
Jowell, Secretary of State for Culture, Media and Sport, published
a discussion document which exemplified the New Labour vision of culture.
Defending art from leftist charges of elitism, in language that sought
to endear the culture sector, she argued for the recognition of the inherent
worth of culture:
Too often politicians have been forced to debate culture in terms
only of its instrumental benefits to other agendas – education,
the reduction of crime, improvements in well-being – explaining
– or, in some cases, apologising for – our investment in culture
in terms of something else. In political and public discourse in this
country we have avoided the more difficult approach of investigating,
questioning and celebrating what culture actually does in and of itself.(3)
In somewhat contradictory fashion, Jowell went on to
argue that ‘as a Culture Department we still have to deliver the
utilitarian agenda and the measures of instrumentality that this implies
…’ Having thus paved the way for the sensitive instrumentalisation
of art, she lauded its transformative potential. Exempting Government
from tackling the root causes of inequality, she appropriated culture
as a tool in combating ‘poverty of aspiration’, which she
identified as the main obstacle separating rich from poor, presumably
on the basis that aspiration is all that is necessary to remove individuals
from poverty. One of the few critical responses to this document decried
the lack of acknowledgement of the critical potential of art:
...Jowell edges uncomfortably close to a new social mission for the
arts ... What this leaves out – if not denies – is art's provocative
role. Through much of the past 50 years, art has been properly concerned
not to cement national identity but to question it. In that, it continued
the great modernist project of ‘making strange’, of disrupting
rather than confirming how we see the world and our place in it.... (4)
Indeed, as we shall see, little understanding of criticality
has been factored into state funding models. By examining as case studies
the cultural policy of England and Scotland in the early years of the
twenty first century, it is possible to identify trends and, to some extent,
predict the trajectories that culture will be forced to follow in the
next decade.
*
Evidently believing culture to be a burgeoning area and one over which
a relatively toothless Scottish Executive might exert some influence,
First Minister of Scotland Jack McConnell asserted in 2003:
I believe we can now make the development of our creative drive, our
imagination, the next major enterprise for our society. Arts for all can
be a reality, a democratic right, and an achievement of the early 21st
century. (5)
Three years earlier, Scotland’s National
Cultural Strategy (6)
had laid the foundations for policy North of the Border.
Aside from the obvious use value of culture in consolidating national
identity, one of the four main strategic objectives set out in this document
was to ‘realise culture’s potential contribution to education,
promoting inclusion and enhancing people’s quality of life’,
presaging future instrumentalisation. When the time came for the ‘arms
length’ funding bodies to implement policy, the Scottish Arts Council
responded by including in its Corporate Plan (2004-2009) a consideration
of the benefits of art within Education, Social Inclusion, Tourism and
the Creative Industries. Of these, perhaps the biggest white elephant
is social inclusion, a catch-all term for using the arts to improve health
and wellbeing, while targeting minority ethnic communities and disabled
people for participation in arts activities, on the understanding that:
Tackling the complex relationship between education, health and poverty
is fundamental to a concerted and long-term effort to revitalise Scotland’s
economy and to improve the quality of life of all its communities. We
know the arts play a crucial role in making Scotland a better place to
live and work and in narrowing inequalities in society. (7)
For the Scottish Arts Council, increasing participation
in the arts now takes precedence over supporting artists, with £43
million (57.8% of total budgets) being allocated for this purpose in 2005/6
in the hope that ‘by 2006 [it will] increase the number of cultural
programmes in areas of economic and social disadvantage and the numbers
of partners engaged in supporting these programmes by 10% from a baseline
set in 2003/04’.(8) The adoption of this
rhetoric caused sufficient concern within arts communities to prompt the
formation of a group of unnamed artists and arts professionals, known
as the Cultural
Policy Collective, who published a pamphlet examining the premises
of social inclusion and concluding that it is:
premised on the top-down ‘democratisation’ of culture,
a process aimed at engaging members of ‘excluded’ groups in
historically privileged cultural arenas. Such a policy neither reforms
the existing institutional framework of culture, nor reverses a process
of damaging privatisation. Instead, it attempts to make the arts more
accessible in order to adapt its target audiences to an increasingly deregulated
labour market. (9)
Not only does the use of culture within a social inclusion agenda encourage
previously disenfranchised workers to play a productive role in the economy
but it also aims to project a veneer of job satisfaction from within the
sector, with ‘empowered’ arts workers finding self esteem
through their poorly paid work. By ring-fencing cultural spending in this
way, to plug the gaps in health and education, social inclusion policy
acts as a palliative that simultaneously does nothing to address the causes
of inequality in society and again fails to recognise the critical potential
of art.
While an examination of the 1991 census identifies an estimated 2% of
the workforce of Scotland engaged in cultural occupations and an extrapolation
of figures collected in a 2003 audit shows that visual artists contribute
£22 million to the Scottish economy, the same report demonstrates
that 82% of visual artists in Scotland earn less than £5,000 per
year from their practice, with 28% earning nothing whatsoever.(10)
The Scottish Artists’ Union, established
in 2001 along traditional trade union lines, aims to address such inequalities
of income, following similar attempts by the Artists’
Union in London (1972-1983) and initiatives beyond the UK. Current
realities would suggest, however, that artists are barely more empowered
than when they first began unionising.
Rather than investing in the research and development of artistic practice
or in the grassroots organisations that do the most to support this practice,
the visual art department of the Scottish Arts Council (11)
cites the maintenance of core institutions as its main priority within
its remit to increase participation and pours the majority of its funding
(more than 93% of voted funds) into an infrastructure of galleries and
museums under the misapprehension that some of it will trickle down to
artists through nominal fees. Only a tiny percentage of visual arts funding
reaches artists directly,(12) tending to favour
those with a proven track record rather than those at the start of their
‘careers’. There is little transparency about how grants are
awarded and minimal involvement of artists in decision-making processes
or strategic planning committees.
In April 2004, a Cultural Commission
was set up by the Scottish Executive to review cultural provision in Scotland
which is likely to see the demise of the Arts Council in favour of centralised
(Scottish Executive) or localised (local authority) control of cultural
provision. Representations have been made on behalf of artists and grassroots
communities for better direct support and resources but it remains to
be seen, when the Commission reports back to the Executive at the end
of June 2005, the extent to which these wishes are taken into account.
Elsewhere, questions are being raised as to the viability of continuing
to accept compromised public funding. Francis McKee – who curated
the first dedicated representation of Scotland at the Venice Biennale
in 2003 and the recent Glasgow International and is, therefore, well placed
to understand the national and local funding situation – has commented:
At root, there is a lack of confidence in public funding for the arts.
The government do not demonstrate any passionate commitment to the funding
for artists – either forgetting the reasons for the introduction
of such public funding or no longer believing in the original principles
of that contract. Perhaps it is time to reassess the whole basis of the
relationships between the art community and the government. It may be
wrong for the government to have any involvement with the arts in contemporary
society and the old expectations of funding may be redundant. In this
case, artists might have to accept that it would be healthier to expect
no public funding rather than continued funding from bodies unconvinced
or unable to understand the role of the arts in their culture...
(13)
Whether artists are rendered ineligible for public funding
by failing to meet ever-more stringent criteria or whether they relinquish
their claim to it altogether, it is clear that a viable economic alternative
will have to be found that sustains artistic practice in the future. Public
funding bodies, it seems, have their own, rather surprising, ideas on
what this might be.
Where once it might have been possible to speak of a division between
public and private interests, within the art microcosm, as elsewhere,
there has been a steady erosion of any semblance of distinction, with
a mesh of interweaving solidarities ensuring that there is an ongoing
symbiosis between the two realms. It is important to note that this does
not entail a nation state entirely subordinate to corporate interests;
rather that ‘the illusion of a weakened state is the smokescreen
thrown up by the designers of the ‘new order’. Margaret Thatcher
concentrated executive power while claiming the opposite; Tony Blair has
done the same’. (14) But it is a truism that
nowadays no consideration of cultural policy in the UK public sector would
be complete without mentioning the private sector.
Throughout the 1990s, multinational corporations intervened into publicly-funded
arts institutions, primarily through sponsorship programmes and networking
clubs. (15) This move was, by and large, embraced
by institutions whose ambitions had exceeded their budgets. Initially
centred on London, there is evidence that the practice of corporate sponsorship
has spread throughout the UK.(16) Additionally,
in struggling to meet the increasing obligations of their public funding,
multi-functional arts centres have largely adopted a model described elsewhere
in the public sector (transport, education, health) as Public Private
Partnerships, through restaurant franchising and corporate hires.
Rather than countering the trend for direct corporate intervention into
the arts and publicly-funded attempts to fuel the private labour market
through policies like social inclusion, or by lobbying for recognition
of the critical value of art in order to safeguard it, Arts Council England
responded by commissioning a report from private consultants (17)
called Taste
Buds: how to cultivate the art market. This document unequivocally
places the flourishing private market at the centre of the art system
and examines how it could be better exploited, identifying a further 6.1
million potential collectors of contemporary art. In a final assimilation
of public into private, the report identifies ‘subscription […]
the process by which art is filtered and legitimised’ whereby:
Networks of art world professionals, including academics, curators,
dealers, critics, artists and buyers, provide advocacy and endorsement
for an artist’s work through exhibitions, critical appraisal and
private and public purchases. The value of an artist’s work increases
in direct proportion to the subscription it attracts and sustains. (18)
Taste Buds demonstrates exactly how this process
works, with all activities in what was traditionally regarded as the public
sphere – from art school and artist-led activity to public gallery
– rendered subordinate to the market. Significantly, the report
places ‘special emphasis on the sales of ‘cutting edge’
contemporary work, which is critically engaged’. Combined with the
fact that the Department of Culture, Media and Sport has just frozen Arts
Council England funding (which essentially means a £30 million shortfall
over the next few years),19 that the Welsh Arts
Council narrowly escaped being scrapped in favour of centralised Welsh
Assembly control(20) and that the Cultural Commission
in Scotland is likely to recommend more centralised control, it could
be assumed that, by potentially finding a private home for even the most
challenging artwork, Arts Council England is pre-emptively exempting itself
from support.
In Scotland, this move towards the private market has been paralleled
by funding being ear-marked for art fairs (21)
and a ‘collecting initiative’ 22 (which
has so far seen the production of a leaflet
to engender a new art-buying public and the introduction of interest-free
loans for the purpose ). Ongoing public funding for Glasgow’s
internationally successful commercial gallery, The
Modern Institute – which has arguably influenced a general move
towards more readily commodifiable artwork discernible in the city –
has been secured for the next three years.(23)
The 2004 Glasgow Art Fair included stands by many grassroots organisations;(24)
lack of funding for travel means that attendance at art fairs is advocated
by public funders for those voluntary initiatives wishing to broaden their
networks and has been cited as the reason for artist-run Transmission
taking part in the Frieze Art Fair 2004, something that would have been
unthinkable a few years ago. It comes as little surprise, therefore, that
the content of artist-run spaces increasingly parallels that of commercial
galleries.
What the concept of a thriving private market bridging the public funding
shortfall fails to take proper account of is the position of critically-engaged
art in relation to the private market. Aside from the fact that it is
unrealistic to expect the most contentious work to find buyers, it is
also conceivable that artists may not want to offer up their practice
for commodification. In 1991, Glasgow-based artist Ross Sinclair noted
that artist-led initiatives defined their own terms for how work should
be made and shown and, particularly when occurring outside London, were
most successful when dealing with a specifically local context rather
than aspiring to adopt the language of the commodified centre:
When the context of art dissolves into the realm of formalism and
the art world exclusively, it has relinquished much of its potential for
social function. It loses an important dimension and diminishes from a
potentially rounded, holistic art practice and becomes a two-dimensional
veneer. Then its meaning and location exists primarily for the market
and the cultural activity, Art, ceases to have a wider social function
other than in matters of economics. (25)
*
Fast-forward ten years and the logical consequence of
current cultural policy is that the majority of artists will no longer
be able to rely on public funding for the research and production of their
work.
In kowtowing to regressive, market-driven policies like social inclusion,
the ‘arms-length’ funding bodies rendered themselves indistinguishable
from Government and will have ceased to exist, replaced by bureaucrats,
with no specialist arts knowledge, intent on instrumentalising culture
to neo-imperial ends. When consideration is given to the negligible amount
of unencumbered public funding remaining, those artists intending to voice
dissent through their work – by destabilising fragile notions of
national identity or challenging the wisdom of Government policies –
will be the first to be discounted. While the state will continue to hand
out occasional accolades in the form of residencies and awards, for those
with career paths validated by its core infrastructure, artists will largely
be abandoned to finding alternative sources of income, such as teaching
and installation work, that is increasingly the norm.
In order to avoid this, battle needs to be waged on several fronts. Those
who believe in the public provision of independent culture as a fundamental
democratic right must continue to lobby for improvements in the system,
to ensure that more money is disseminated directly to artists and free
of obligation. As a defence against the instrumentalisation of artistic
practice, a sound case needs to be made for the primacy of artistic autonomy,
which has been all too easy to dismiss in the rush to harness art to a
questionable political agenda. This will necessitate grassroots research
into historical and contemporary practice and its appropriation by various
regimes. The findings of this research will provide sympathetic Secretaries
of State with the tools they need to justify ‘what culture actually
does in and of itself.’
By 2015, the network of ‘public’ arts institutions will have
consolidated itself, in partnership with the private sector, with a few
casualties falling by the wayside. Without being held to account, the
majority of institutions will continue failing to make any significant
difference to the economies of the artists they are alleged to serve.
To prevent this, the existing institutions of art need to be made more
accountable and transparent. In this regard, one of the recommendations
made to the Cultural Commission in Scotland on behalf of artists and grassroots
organisations was that institutions should include a clear line in their
budgets detailing fees to artists, aside from production or exhibition
costs. This would allow for the ready comparison of institutions to each
other and to national standards that are yet to be set. Institutional
figures with a conscience must take a stand on matters of principle such
as this and have a responsibility to set and adhere to the parameters
of what is acceptable in their treatment of artists.
New organisations will be required that are capable of responding to the
changing situation. In London, a diverse group has formed around Flaxman
Lodge, (26) a space established in response
to the fact that ‘very few economic models, forms of organisation
or address […] have managed to keep pace with the fields they claim
to engage and critique’. Aiming ‘to imagine building environments
that might offset the crushing corporatisation of cultural space in London’
Flaxman Lodge has acknowledged the ‘tension between what could be
referred to as its inevitable subject-centredness (courtesy of the lease,
funds and space that make it possible), and its objective to build models
of collective production, enunciation, sustainability’. Following
an initial invitation, in March, 2004, for thirty people to join an internet
forum and play a part in the democratic regulation of activities, many
more people have registered to be involved, which has generated as much
of a mental space as a physical one and is at the forefront of many of
the issues outlined here. As power is concentrated in ever fewer hands,
self-sustaining economies will need to be developed that do not rely solely
on the logic of capitalism. It is too early to imagine what these may
be but work needs to be done in close conjunction with economists to develop
new possibilities.
Abetted by the public sector, the private market will have flourished
and replaced public funding as the predominant means of support for those
graduating from art schools in the UK. This will tangibly affect the kind
of work being made by artists. Given the convergence of public and private
interests in the total orientation towards a market economy, artists wishing
to undertake work that is not determined by market forces will be left
with little choice besides total withdrawal and a refusal to engage with
existing mechanisms. This will extend to both their individual and collective
practice and the multifarious attempts by artists to bypass institutions,
through their self-organised activity, in recent decades will form the
basis for this.
The Cube microplex in Bristol (27) is an interesting
example of non-hierarchical voluntary labour, with more than a hundred
people involved in producing a lively programme of events in an old cinema
space (sometimes only tangentially related to film), relying on ticket
sales for running costs and programming. Jeremy Rifkin, president of the
Foundation on Economic Trends in Washington DC, calculated that government
provision of a ‘shadow wage’ through tax deductions for the
partially employed and a guaranteed income for the unemployed (a move
which apparently received unambiguous support in the United States as
early as 1967), would work out cheaper for the government than administering
community programmes themselves. (28) Similar moves
within the voluntary sector of the art world would safeguard its necessary
survival. While the introduction of salaried positions into voluntary
organisations would inevitably force a significant shift in ethos that
some may not be prepared to accept, the right to make a living wage should
be extended to individual artists and those working in grassroots organisations.
Another avenue of expression for critically-engaged practice may be found
by linking with broader critical and activist agendas. In this regard,
Variant magazine is a pioneer; the current issue features articles
around the G8 summit, the detention of refugees in Scotland and the exclusion
of women from the politics of Northern Ireland (29)
alongside artwork by Glasgow-based artists Euan Sutherland and Jim Colquhoun.
The predictions being made here are by no means fanciful; they merely
follow the trajectories of current cultural policy in the UK to their
(il)logical conclusions. Rumblings of discontent are becoming more audible
among many disparate communities and alternatives are beginning to be
sought. Much work needs to be done, on both a theoretical and practical
level, to protect and sustain artistic autonomy for the future. But, there
has never been a better time to start – in ten years’ time,
it will be too late.
________________________________________________________________________
1. The United Kingdom refers to the tenuous union between
mainland Great Britain (England, Scotland, Wales) and the contested province
of Northern Ireland.
2. Control of the following is reserved by Government in London: constitutional
matters, UK foreign policy, UK defence and national security, fiscal,
economic and monetary system, immigration and nationality, energy: electricity,
coal, gas and nuclear energy, common markets, trade and industry, including
competition and customer protection, some aspects of transport, including
railways, transport safety and regulation, employment legislation, social
security, gambling and the National Lottery, data protection, abortion,
human fertilisation and embryology, genetics, xenotransplantation and
vivisection, equal opportunities.
3. Tessa Jowell, Government
and the Value of Culture, May, 2004
4. David Edgar, The Guardian, 22 May, 2004
5. In his 2003 St
Andrew’s Day speech.
6. Published in August 2000 by the Scottish Executive, the National
Cultural Strategy set out its four aims as follows:
• Promote creativity, the arts, and other cultural activity
• Celebrate Scotland’s cultural heritage in its full diversity
• Realise culture’s potential contribution to education, promoting
inclusion and enhancing people’s quality of life
• Assure an effective national support framework for culture
7. Scottish
Arts Council Corporate Plan 2004-2009, p. 8
8. Scottish
Arts Council Corporate Plan, op cit, p. 17.
9. Cultural
Policy Collective, Beyond Social Inclusion: Towards Cultural Democracy,
2004
(see www.culturaldemocracy.net)
10. Bonnar
Keenlyside, Making
Their Mark: An Audit of Visual Artists in Scotland
11. see Scottish
Arts Council Visual Arts Strategy (2002-2007)
12. see
Scottish Arts Council Budget 2004/05
13. Francis McKee, ‘Hearts and Minds’ in Scotland Now (Edinburgh:
Fruitmarket Gallery, 2004), p. 21.
14. John Pilger, ‘The Great Game’ in New Rulers of the World
(London: Verso, 2002) p.119
15. This was well documented by Anthony Davies and Simon Ford in their
trilogy of texts, Art Capital, Art Futures and Culture Clubs (see www.infopool.org.uk)
and by Chin Tao-wu in her book Privatising Culture: Corporate Art
Intervention since the 1980s (London: Verso, 2002).
16. In Scotland, for example, this has seen corporate sponsors infiltrating
the main exhibition venues e.g. Bloomberg at Edinburgh’s Fruitmarket,
Beck’s Bier at the Centre for Contemporary Art and Hiscox at Tramway
(both Glasgow).
17. It has become customary for private consultants to be commissioned
by Arts Councils to write their reports, employees of public funding bodies
presumably lacking the objectivity or expertise.
18. Morris Hargreaves McIntyre, Taste Buds: How to cultivate the art
market (London: Arts Council England, October, 2004). P. 3.
19. Charlotte Higgins & Maev Kennedy, ‘Arts funding freeze sparks
fury’, The Guardian, Tuesday December 14, 2004
20. Magnus Linklater, ‘We all get singed when a quango burns’,
The Times, 15 December, 2004.
21. £10,000 p.a. over the next three years. See
2004-2006
budgets
22. £25,000 p.a.
23. Currently £50,000 p.a. rising steadily to £51,500 in 2006,
which represents 1.3% of the total visual arts budget (£3,975,935
in 2006).
24. Glasgow Art Fair (15-18 April, 2004) included Collective Gallery,
The Embassy, EmergeD, Glasgow Sculpture Studios, Lapland, Limousine Bull,
Market Gallery, Switchspace and Volume.
25. Ross Sinclair, ‘Questions’ in the catalogue for Windfall,
an artist-initiated exhibition at the Seamen’s Mission in Glasgow,
1991.
26. The author was one of the initial thirty invitees and has participated
in discussions.
27. See Ben Slater, ‘Cube Culture: Exploding the frames of cinema
in Bristol’ in Variant, Volume 2, number 16, winter 2002,
pp. 29-30.
28. See Jeremy Rifkin, ‘Empowering the Third Sector’ in The
End of Work: The Decline of the Global Labour Force and the Dawn of the
Post-Market Era. (New York: G.P. Putnam’s Sons, 1995), pp. 249-274.
29. See Gus Abraham ‘The Saints of the Future’, Tom Allan
‘Freedom from Seizure’ and Colin Graham ‘not simply,
relations of a man’ respectively in Variant issue 23, summer 2005.